Content Marketing is defined as all content created customer-centrically in a way that attracts and satisfies the information needs of potential audiences. But at the same time, it must also satisfy the task of promoting the brand and product/service information to targeted customers.
Content Marketing is widely used by companies and brands in marketing campaigns on channels such as websites, facebook, youtube, blogs, forums, etc. But not all content marketing used in all channels is the same.
For example, social network channels and content marketing focus on quality factors, useful content and bringing new content to viewers, but do not need to focus too much on technical factors.
On the contrary, website content, in addition to being quality and useful for users, must also ensure standard SEO technical elements (title, meta description, images, headings, links) to conquer customers and Google, thereby increasing sales. Rank your website higher on SERPs.
What type of content is most attractive for the website?
We are in an era of information explosion, every day countless content is published on the internet. And if you want to improve the visibility of your content on the internet, you should know what type of content to create.
Content is one of the factors that contribute to increasing website traffic most effectively and efficiently, accounting for 40%. The reason is because today customers care about what they need, so they will look for related information to compare, to answer questions about products or knowledge.
- The video finished second with nearly 35% share. To avoid being bored, lively videos are what users need to search, listen, read, and watch to satisfy their search for knowledge, without being too dry.
- Infographics and images account for 25% , this is a complementary component to the content, making the article more lively and attractive.
- No one chooses the sound.
- If considered in terms of combining text content with video, it will attract more traffic than text with images.
- This result is consistent with current trends and readers’ tastes. But how to attract traffic to your website? You should build attractive content aimed at customers discovering, not just watching.
- Images and videos are more vivid and intuitive. It’s useful for attracting customers to stop and look. Can take the most typical example from you, when you surf Facebook, where will you stop between posts filled with text, images, and videos?
- With text, it plays a leading role, creating direction and prompting customers to find information they are interested in as well as related information.
Appropriate application for the content
There is a contradiction here, text content brings traffic but it is not lively and eye-catching, making it difficult to impress with countless content online.
Main ecosystem
First, we should distinguish two main ecosystems for posting content, which are: social networks, digital platforms such as email, ppc, facebook, twitter,…
With it we can combine text image content with video, audio, and images in the same display. They will help easily reach customers in the current 4.0 era.
Search
With search engines, the most typical here is Google, usually the content will stand alone, its default is to display text, if you want to display images or videos separately you need to adjust the options.
In this ecosystem, content brings a lot of natural traffic to the website. But the prerequisite is that your website must be in the top 5 of Google. Because of that, in order to create content and create reliable, useful, and attractive information, you need to optimize your website and do SEO keywords so that your content appears at the top of Google’s display. If you invest a lot and know how to apply it, the possibility of success is very high.
