That will help people achieve their goals. Content Pillar has a unique signature that must be large enough. From there, it can be deployed simply with different orientations. However, it may deviate from the original orientation.

In addition to flexible methods of approaching topics, it is also necessary to diversify content formats. Because user behavior is not the same on each channel. Content – ​​how to multi-location and still be consistent is a difficult problem. Nowadays it is the average user who is often smart. Must have a good grasp of digital platforms to create appropriate information.

It will be difficult for someone who specializes in writing PR or SEO articles to possess the same trendy acumen as social channel users. At the same time, those of you who are familiar with fun social network information have a hard time knowing what a content site strategy is.

If you are new to content, you need to educate yourself and learn about the different types. Only then will you have a strategic communication content that solves a business topic.

Why do companies need Content Pillar?

The benefits of offering specific content pillars are three-fold for companies.

1. About organization : Instead of just creating rushed content and separate pieces of information. That can help you create a calendar that includes the necessary topics for your brand.
2. Aim for : Well-understood content pillars serve as a guide to create certain information for well-informed audiences. (Important hint so you don’t miss part of your target audience).
3. As for ideas : coming up with new ideas that can be cited is a big mark for brands. Content Pillar will automatically hone in on relevant topics for you.

Write a pillar article (nail article) for a topic with good VOLUME.

Evergreen Content

Extensive coverage of topic information, overview, overview

Exploit and write in-depth about expertise in each post

The “keyword” of the Pillar article has a relative VOLUME capacity (> 1000 visibility/month)

Word counter > 000 words

Group articles around one topic

Link the article content together into a cluster, the center of the cluster is a Pillar post (pillar)

5 steps to develop effective Content Pillar

What is happening is that creating a lot of high-quality information on a blog or website is not a simple thing. However, if you are interested in using this Content Pillar tool on your own website, read more about the 5-step formula for developing content pillars that achieve good results as follows:

Step 1: Determine the target audience

Building pillar content for personal or corporate blogs is extremely important in the 4.0 technology era. However, what is more crucial is whether the topics you choose help your readers address their desires by answering the following questions:

1. Is your audience mainly male or female?
2. What is the average age of readers?
3. Which segment of your readers belong to?
4. What do your readers need from your blog or site?

Answering these questions will give you some ideas on how best to proceed when implementing a content pillar. The above are just a few suggested questions, it’s best to conduct more thorough research on the topics before you start writing.

Step 2: Determine the reader’s greatest desire

Now that you know who your target audience members are, it’s time to explore what’s on their minds. Because understanding their urgent desires will help you develop topics surrounding each post with better content pillars. Some ways to help you determine your readers’ wishes include:

Reading through readers’ comments is like considering which topics are talked about and which articles are shared most often. This content will give you a starting point for producing pillar article content.

If you’re having trouble coming up with topic ideas, read more content from your competitors.

Step 3: Create good information

In this step, you must have in hand some ideas for information sections to meet the needs of readers not only now but also in the future. As you continue to create content pillar articles, remember that the articles must deliver information that is so useful and engaging that readers will bookmark your page and share it via social media channels.

Step 4: Promote Content Pillar posts

Once you have created and published valuable content pillar articles, the last thing you need to do is promote them via social channels. Effective dissemination tools such as sharing in communities, posting on social channels such as Facebook, pinterest,…

Once your content pillar article brings many results, promotion is absolutely necessary. Because this will increase blog and site click traffic as well as rankings in Google search engine rankings.

Step 5: Update information and make changes when important

Content pillar is the foundation of all your blogs and websites, so stick to and develop topics properly, focusing on solving problems for readers. Finally, pay attention to any changes in the field that make your articles outdated or irrelevant. Now, update your content and edit quickly to continue delivering excellent value to your readers.

How to create a Pillar Page in 6 steps

The first thing in building your Pillar page is to choose a core theme. It should be specific to your industry and help and support one of your products or services during the awareness (education) stage of the buyer’s journey. It should also be evergreen and large but not too large. Choose a topic that will be divided into several subtopics.

Choose a core topic

When determining topics for pillar pages, says HubSpot’s Leslie Ye, ask yourself this: Does this page answer every question a reader has searched for keyword X, and is it broad enough to make boxes for 20-30 posts?

As a rule of thumb, Leslie offers the following insights to keep in mind:

1. If you’re trying to get your site to rank for a few long-tail keywords, it’s not a pillar site.
2. If your page delivers an in-depth answer on a narrow topic, it’s not a pillar page.
3. If your site discusses multiple aspects of a broad topic, it’s probably a pillar site.

Review your buyer personas.

Do some research to clearly understand certain buyer personas of your business. This is an extremely important step in the process; don’t ignore it Think about your shoppers’ biggest challenges or pain points.

What information do they typically search for on your website to find solutions to their problems? Getting to the core of these issues and distributing educational content around them on your website can help you create a highly effective pillar page.

You should also do some research to see what your competitors and the regulators in your industry are ranking high on. Buzzsumo is an excellent resource for this.

Develop subtopics

The next step is to grow a list of subtopics around which you will create your cluster. Start by doing some keyword research. Additionally, find out what key phrases and questions your topic box is entering into Google. Type your core topic into Google and see what comes up! never forget to look near the bottom of the SERP at influencer searches.

Another good resource for keyword research are tools like: Keyword Planner, SpyFu, Ahrefs and Keyword Tool at keywordtool.io. These give you analytical insight into your keywords, showing information about the variations with the highest search volume, cost of clicks, Adwords competition and more.

Gathering from keyword research tools and Google search results for content marketing, as well as using my own knowledge of the subject, I have come up with a list of sub-topics for the site. his assumed pillar. Every one of them:

1. Very influential and helps and supports the core theme
2. Answer common questions about core topics
3. Can stand on its own as another piece of content (blog posts, clips, podcasts, infographics, ebooks, etc.)

Example of Content marketing topic

1. What is media content?
2. How to build your company with Content marketing
3. Media content plan
4. Online Content creation tool
5. Content calendar and strategy
6. Write Content for your audience
7. Write Content for SEO
8. Content marketing acency
9. Types of Content for your website

Think about the content you already have in your subtopic categories and go ahead and compile a list of links to include as you create your page. If there are any subtopics you haven’t written about, you’ll need to develop new sections to fill those gaps later and update your pillar page once completed.