What is Content Creation?

Content Creation – Content creation is a process of researching and establishing attractive topics that suit the psychology of target and potential customers.

Throughout the process, the content creator will choose content forms such as text, images, videos, blogs, podcasts,… to execute the plan.

Detailed steps in the content creation process

Basic content creation process:

• Step 1: Strategic keyword research – SEO Research
• Step 2: Proceed to brainstorm ideas
• Step 3: Plan content development
• Step 4: Publish content
• Step 5: Content marketing

Process of completing the general content creation strategy:

• Step 1: Find illustrative examples related to the topic you are working on
• Step 2: Planning and content strategy
• Step 3: Get started
• Step 4: Choose the appropriate content creation tool
• Step 5: Set up a complete plan
• Step 6: Analyze and measure content and results achieved

Content Creator is a person who uses his or her mind to create content and convey that content to viewers. These products will be presented in the form of images, videos, posters, etc. Currently, Copywriters, TikTokers, editors, etc. are all considered a Content Creator.

The role of content creation

Content marketing is an activity that cannot be omitted in a marketing strategy. That shows the important role of content creators. A unique, attractive message suitable for the business field will be the premise to help the brand increase its influence in the market as well as attract a huge number of potential customers.

Content building activities for brands are continuous work. If businesses do not continuously innovate, they can easily be surpassed by competitors.

What does Content Creator do?

Content Creators can take on many different positions on all platforms such as podcasts, livestreams, video production, etc. Here are the detailed jobs that Content Creators will do:

Analyze brand influence

As a content creator, Content Creator can participate in brand analysis of marketing campaigns. Specifically, SWOT analysis, brand identity,…

Search engine optimization

Search engine optimization is often undertaken by SEOers, however to be highly effective in the working process, Content Creators should know how to implement basic SEO techniques.

Come up with content ideas

Coming up with ideas for marketing content is an important activity in every campaign. Content Creators can be creative in many different forms to convey messages to the right customers through media.

In addition to brand-related content, Content Creator also undertakes the job of writing advertising articles with the goal of selling products and services.

Content deployment

After having an idea for content creation, the next activity is production deployment. Content Creator needs to provide a content request for the plan, then write the article or transfer it to the person in charge.

Based on the established outline as well as important information, after production, Content Creator will proceed with acceptance. The purpose is to fully convey the message to customers and bring brand value to the business.

Image design

Image design is a job that every Content Creator must be exposed to. Content Creators need to ensure the images are designed in accordance with the original idea, brand identity and eye-catching elements. However, this is a job where the Content Creator needs to communicate directly with the designer to produce the best finished product.

Video production

Currently, video marketing is the most popular form because it meets most customer criteria. In video production, Content Creator has many roles such as participating in filming, writing, and editing videos.

Edit and optimize content

The content creator’s job is also expanded by taking on the role of editing and optimizing content after it is published. Editing helps improve content quality, friendliness, and user-friendliness.

Content marketing

There are many forms used in content marketing, the important thing is to choose the right marketing channels for the content produced. Can use forms such as SEO, Social Media, Email Marketing,…

The most important skills of a Content Creator

Content creation is a new industry, but it is not picky about who does it. As long as you have some of the following skills, you can do this job!

Reading and writing language skills

Reading and writing are the most basic and necessary skills of a Content Creator. This skill helps you express the message you want to convey to viewers. A person with good reading skills will convey ideas clearly and understandably. Therefore, you need to regularly read books in many genres and try different writing styles.

Observation skills

Observation skills simply mean having a multi-dimensional perspective, being able to analyze problems to distill them into useful information. Besides, analytical skills also require high logical thinking and perseverance.

Visual thinking skills

Expressing an idea but not being able to sketch it is a huge lack of control on the part of a Content Creator. Because your content will lack significant attraction.

In addition, 90% of content will be received by users through images. Assuming the images you create are too monotonous and too boring, the possibility of reaching viewers is extremely low. Therefore, good aesthetic thinking is very important for Content Creators.

Creative skills

Creativity is a skill that we can practice. The first step to improving creative skills is to improve existing things into a more unique, new version. Therefore, Content Creators need to watch, listen, and read more to hone this skill.

As long as you try to do them regularly and thoroughly, you will feel the effectiveness after a while.

Journey to becoming a Content Creator

To become a professional Content Creator requires you to be persistent and constantly learn.

Regularly update information

Continuously updating information is extremely necessary for creative people. This gives Content Creators a variety of ideas and knowledge that becomes more open and rich in all fields.

Updating information regularly and quickly is important, but you must select information carefully. Content Creators should approach information from a positive perspective. Because this can help a lot in your research.

Regularly produce content in many forms

Being creative just stopping at coming up with ideas is not enough. Content Creators need to be able to convey the messages they want to convey to viewers in an attractive way. If you are just learning about content creation, you can start your idea with text, then use images, audio and video. If you are gradually familiar with these forms, you can also integrate them with other elements to attract viewers.

Ask questions often

To make the idea as complete as possible, Content Creators need to ask questions to be answered, not stopping at their own opinions. Because this can limit content creativity. Some questions Content Creators should ask are:

• Who is the target customer?
• What is the form of access?
• Is the topic interesting?
• What are the positives and negatives of the topic?

Learn how to use the tools

Content creation isn’t just about writing. Nowadays, creative forms are expanded in a variety of ways such as images, sounds, videos,… Therefore, Content Creators need to be able to use tools such as Photoshop, Premiere,… to express their ideas. my thoughts.

Choose the right platform

Choosing a platform to publish content is very important. Because each platform will have different users, you need to clearly analyze who your customers are before choosing a content posting platform.

Distinguishing Content Creator from Copywriter and Content Writer

If Content Creator and Content Writer create useful content for viewers, Copywriters will create content to persuade and motivate viewers to buy.

Content Creator can produce content in the form of text, images, video, and audio. As for Content Writers and Copywriters, they will produce content in written form and Copywriters will create more concise documents.

Content Creators can use any channel to distribute content. But for Content Writers, it will be distributed mainly through websites, blogs, social networks, emails and newsletters. In addition, Copywriters will have a fairly narrow scope of distribution such as publications and advertising.

Where will Content Creators work?

If you intend to be a Content Creator, you can easily find this position at any company such as agencies, fashion companies, food companies, etc. Content creators can still become a freelancer in the field they pursue through platforms such as TikTok, Facebook, Instagram,…

Content Creator’s career path

Currently, the Content Creator job market is quite competitive. The following are the basic levels in Content Creation:

Content Intern – Content Intern: This is a position for students preparing to graduate. This position often requires you to have a self-disciplined learning spirit.

Content Creator Fresher – Official employee: This is the position for those who have just graduated and do not have much experience. Depending on the training method of the business, you will have to go through a learning process over a period of time to start working independently.

Content Creator Senior – Specialist: To apply for this position you need to have at least 2 – 3 years of experience.

Lead of Content – department head: This position requires 5 – 6 years of working experience with the ability to grasp and devise reasonable content marketing strategies.

Epilogue

This is a career that is becoming a trend today. Hopefully the information in the article can help you understand what Content Creator is and jobs related to content creation.