Content Writer is a person who creates valuable and useful content to serve the search needs of users. The main task of a Content Writer is to create content on websites and publications for advertising around a topic to solve problems for users.
The information they write will have to follow what the business sets out. The content they write will not focus on goods or product introductions.
The more users a content written by a creator attracts, the more successful that content will be. This is a job that requires the creator to have real knowledge of the field and some Content Writer skills.
What is the job of a Content Writer?
The main job of people in this profession is to research topics related to the field they are working in. They are responsible for starting keywords, proposing ideas, producing content and publishing to produce a product that attracts customer attention.
Here are some specific jobs of a Content Writer:
- Script an idea
- Read and correct the content if there are errors
- Send content to someone with editing authority before approval
- Coordinate with relevant departments to outline content
- Keyword research for SEO strategy to increase website traffic
- Update content on the website, publish content on company platforms
Some skills of Content Writer
If you are planning to become a talented Content Writer, here are some Content Writer skills you need:
Passionate about writing
The first element a creative person must have is their interest in writing. The writing profession sometimes requires very strict requirements to have a passion for words in order to be able to stick with the profession for a long time. If you don’t have a passion for writing, you will quickly feel bored after a few days of starting.
Basic knowledge of Content
With the development of the internet, there are many options for you to learn about the knowledge you need to learn for this position. You can acquire knowledge and skills from a number of sources such as books, blogs, or newspapers. But to learn fastest and systematically, you can participate in seminars or in-depth content courses.
This will be the most effective way to help you learn while practicing, helping to develop your knowledge as well as your amazing skills.
Practice writing
According to research, it takes 10,000 hours of practice to become an expert in any field.
So practice writing every day. There are many ways for you to sharpen your pen, such as blogging, journaling, reviewing books, movies, etc. Simply write down anything you care about and love. Practice delving deeply into a topic to gain as much relevant knowledge and skills as possible.
Practicing writing a lot will help you have a good mindset about content. They also help you practice the skill of using words appropriately and professionally. Gradually, you will be able to write a variety of content no matter what field they are in.
Creative thinking
Creative thinking is the key issue that determines whether your content really makes an impression on users or not. To practice this skill, you need to maintain the habit of reading books, observing things and taking meticulous notes. Besides, Content Writers need to always update their knowledge every day and every hour so that your content does not become outdated in readers’ minds.
Distinguishing Contentwriter from Copywriter and Content Creator
Content Writer: Mostly text-oriented, can use storytelling to mention a business, product or a brand. The purpose is to convey information that attracts readers. These articles will often have long content such as books and product descriptions.
Copywriter: This content will aim to sell products and services. The content will mention a specific product to promote customers’ purchasing goals. However, in the past, copywriters were advertising publications, but later they were gradually transferred to website building. The types of Copywriter content that we often encounter are product names, brands, scripts, logos,…
Content Creator: This is a very diverse working position in many fields where they can contribute a lot of content in all genres towards the ultimate goal. The products of this position are usually: news, images, sounds, etc.
Basic requirements to become a Content Writer
In addition to the skills mentioned above, if you want to stick with the writing profession for a long time, you must have the following basic elements:
Search and research skills: Before writing about any topic, you need to research it thoroughly. This could be your target customers, competitors, topics via search engines or publications.
Writing skills: Before writing well, you need to write correctly and with all the necessary information to bring quality content to attract customers. From there, gain the trust of customers and increase the credibility of the article. Besides, writers need to have diverse writing styles to avoid boredom for readers.
Have basic knowledge about SEO: If you have SEO knowledge, your articles will be optimized and reach closer to the customers your business is targeting.
Time management skills: This is an extremely important factor when working as a content writer. Organizing your time properly will help you work scientifically and rationally.
Proficient in tools: You need to be proficient in using writing-related tools such as Google Search Console, Google Keyword Planner,… to conveniently research keywords and analyze article metrics.
What are the job opportunities for Content Writer?
Currently, there are many businesses recruiting Content Writer positions on the market, specifically:
Work at Agency
At Agency, Content plays a decisive role because this is a place that specializes in providing many communication services with high-yield projects. Therefore, the need to find human resources is always abundant. However, to be able to work here, you must be experienced in this field.
Work at Client
When becoming a Content Writer at Client, in addition to improving your writing skills, you also learn many other supporting skills. Client focuses on activities that respond to the business’s brand promotion process. You will research, deploy content, evaluate effectiveness and manage teams.
Become a Freelancer
Freelancer is becoming a “fever” in the youth community today because of its comfortable, pressure-free nature. When you become a Freelancer, you can work alone or with a group of people to increase work efficiency. However, this is a profession that requires the worker to have strong expertise and all the necessary skills.
Epilogue
In this article we have clearly stated what a Content Writer is and the skills of a Content Writer. Hopefully after reading the article you will have an overview of the content creation profession.
