I will help you fix all of these problems in this article. I will share with you techniques to help you orient your articles  – Content Direction so that users want to read your articles over and over again.

Article flow

Like writing, having a good essay requires a specific outline to help the writer easily develop ideas and make the ideas in the article more coherent and interconnected. Writing content marketing is similar, the writer needs to create an outline of the important content in the article topic, then from the big ideas will develop smaller ideas in a unified flow.

Articles that are coherent and have a unified connection between ideas help readers easily absorb and remember longer. Think about it, if an article has a messy structure and meaning, when the information is sent to the brain to process, the brain will spend more energy to rearrange that mess. Put yourself in the reader’s position and think, if you read it but feel uncomfortable and confused, how can you attract them to stay on your marketing channel for a long time?

For attractive content, in addition to good ideas, the arrangement of information clearly, the article layout is logical and has its own intention should be emphasized so that the information enters the brain gently, delicately and responsively. satisfy users’ information needs.

In addition, through the layout, it also helps content creators easily navigate users to other article pages and pages with call-to-action content, thereby increasing sales conversions. for Business.

Line breaks and spacing

According to scientific evidence, human eyesight and brain can only focus within a paragraph of at most 10 lines. If it’s any longer, the possibility of information being neglected is very large. This also helps your article look more friendly, without creating an uncomfortable feeling for the reader because too many words are stuck together, causing readers to quickly get bored.

Therefore, when you have finished presenting a main idea, you should break the line and space it out so that the reader understands that the idea is over and has time for his eyes to rest.

A small note when implementing this technique: you must break down the line at the right time and in the right place to achieve the best customer orientation effect. In addition, do not interrupt your thoughts while speaking, nor should they be too long.

Lead the reader with a few words, phrases, numbers and sentences

Imagine that you are presenting to readers, they do not know clearly what your layout is and can easily get lost in the maze of knowledge. So, wherever you write, you need to inform readers with “words” or “numbers”.

For example, in this article I have used a number of sentences, words, and numbers such as: ‘”You encounter some difficulties”, “I will fix all problems below.”, numbers.  1, 2, 3 for sections help readers easily follow and grasp parts of the reading.

With this technique, you need a little professional experience to guide the reader gently and delicately without being too rough and boring.

Conclude

If content wants to be good, it must be written with heart first. I don’t know how good the content is, but the format must make the reader feel comfortable when reading it. Content is like a dish, it must be presented beautifully and stimulate the appetite so that users will want to enjoy the taste afterward.

Having read this far, can you apply the 3 techniques I have shared?

Hopefully through this sharing article, readers will learn more good content techniques to practically apply to their business’s marketing articles.