So use this idea-finding method with caution. Select appropriate topics and exploit more trending topics in real life to attract more readers.

Listen to customers

The basic purpose of any type of content is to solve users’ problems. So if you can identify the problems your customers are facing, create content around those problems to help them answer their questions.

You first need to identify the customer’s concerns and then offer solutions to help them solve the problem. The two main sources to search for are comments on popular blogs and social networks such as Facebook, Instagram,… or online forums and Q&A platforms such as Quora, etc.

Answer open questions

Typically, content can be divided into two categories: strategic and tactical. Strategic content focuses on goals and general points. Tactical content focuses on specific ways to do specific things.

The key point here is that you must approach content while it is still in the strategic stage. These contents often end with an open question or the whole content will leave customers with a certain concern and curiosity – which has not yet been answered or no one has answered it.

Your job now is to produce content as answers to these questions. Note, don’t leave the question “open” for too long since it was posted somewhere or by someone. someone because content that comes at the right time always has a higher success rate.

Follow the trend

As a content marketer , updating information and capturing trends is extremely important. There’s nothing better than good, quality content that integrates or honors hot events that are of interest to society, right?

So always follow technology trends to always update new ideas for your articles. For example, 7 Digital Marketing trends in 2024  you cannot miss.

Predict the future

The goal of most content creators after overcoming the initial obstacles is to become an expert in their industry. However, an expert not only creates great content but also pioneers innovation.

In fact, when you become one of the more knowledgeable experts in your field, you can completely predict certain future changes in the industry, thereby being ahead of everyone else. There are 2 methods for this:

• Take advantage: Take advantage of a series of different content on a topic that you have produced as a source of research materials – to serve another content, with a larger and more unique scope.
• Research the development: Synthesize and research the development of information according to the topic of interest, thereby predicting what effect that topic will create when turned into content ideas and handshakes. Get started sooner than others.