What is keyword research?

Keyword Research – Keyword Research is the process of finding and analyzing words or phrases related to the products/services that businesses provide and other related information that users search for on search engines. search like Google, Bing, Baidu,…

Based on the keywords and search phrases collected, the research process helps determine the level of search demand for each relevant keyword and phrase. This helps make decisions about article topics to meet users’ search needs, thereby attracting readers and helping the business’s website achieve high rankings on the search engine results page (SERP) of search engines.

Keyword research steps

The following are effective keyword research steps, please read on!

Determine your keyword research goals

Before you start, you need to clearly define what your goal is. For what purpose do you want to attract traffic to your website? Sell? Branding? Or both?

Depending on your goal, you will choose appropriate keywords. For example, if you want to sell, you need to focus on keywords that have high search volume and are related to your products and services. If you want to build a brand, you can choose longer keywords that have lower competition but still meet user needs.

Create a list of potential keywords

Once you have identified your goals, you need to create a list of potential keywords. You can use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush ,… to get ideas.

When creating a keyword list, you need to keep in mind the following issues:

• Choose keywords related to your products and services.
• Consider the search volume of keywords. Keywords with high search volume will help you attract more traffic.
• Quality of keywords. High-quality keywords will help you rank better on Google.

Analyze the competition level of keywords

After you have a list of potential keywords, the next step in keyword research is to analyze the competition level of these keywords. The competition level of keywords is shown through CPC (Cost Per Click) and KD (Keyword Difficulty) indicators.

• The higher the CPC, the higher the competition level of the keyword.
• The higher the KD, the higher the competition level of the keyword.

You should choose keywords with a moderate level of competition, not too high so that you can easily rank on Google.

Select target keywords

Based on the factors analyzed above, you need to choose target keywords for your website. Target keywords are keywords for which you want your website to rank highly on Google.

When choosing target keywords, you need to keep in mind the following issues:

• Keywords must be suitable for your products and services.
• Keywords have high search volume and moderate competition.
• High quality keywords.

Optimize website for target keywords

After researching keywords and choosing target keywords, you need to optimize your website for these keywords. Optimizing your website for target keywords will help you increase your ability to rank on Google.

Some ways to optimize your website for target keywords include:

• Add target keywords to title tags, description tags, URLs,…
• Use target keywords naturally in website content.
• Build internal links between pages related to target keywords.
• Enhance the quality of website content.

Track keyword performance

After you have optimized your website for your target keywords, you need to monitor the effectiveness of these keywords. Tracking keyword performance will help you evaluate the effectiveness of your SEO strategy and make appropriate adjustments.

You can use keyword tracking tools like Google Search Console, Ahrefs, SEMrush,… to track the effectiveness of keywords.

There are many ways to track keyword performance, including:

• Use a keyword tracking tool

There are many keyword tracking tools on the market, both free and paid. These tools will help you track keyword rankings, traffic from keywords, conversion rates from keywords,…

• Check out the Google Search Console dashboard

Google Search Console is a free tool from Google that helps you monitor your website performance on Google. In the Google Search Console dashboard, you can see keyword rankings, traffic from keywords,…

• Check your Google Analytics keyword report

Google Analytics is a website analysis tool from Google. In the Google Analytics keyword report, you can see keyword rankings, traffic from keywords, conversion rates from keywords,…

Note when tracking keyword effectiveness

When tracking keyword effectiveness, you need to keep in mind the following issues:

• Tracking time: You need to track keyword performance over a long period of time to get accurate results.
• Other factors affecting keyword effectiveness: In addition to keywords, there are many other factors that affect the SEO effectiveness of a website, such as content quality, backlink quality , …
• Make appropriate adjustments: Based on the tracking results, you need to make appropriate adjustments to your SEO strategy.

Conclude

Keyword research is an important step in the SEO process. At the same time, tracking keyword performance will help you evaluate the effectiveness of your SEO strategy and make appropriate adjustments to achieve your SEO goals. Hopefully through the above article you have understood what keyword research is.