Content House is a term translated from the phrase Creator House or Influencer Houses.Content house is a space for creators and influencers to come together and collaborate. They’re sometimes called “creator houses” or “influencer houses,” but they all have certain similarities. Mostly, they have lots of space, pools, and great lighting. Oh, and they usually cost a lot of money to rent.
While the rise of TikTok and Instagram was certainly the catalyst for the content house boom, it’s actually been around for a while. Back in 2014, a collaborative YouTube channel called Our Second Life moved into a house they named Villa 02L.
The next year, 2015, most of the Vine stars moved into their own collaborative homes at 1600 Vine Street (New York Times). In 2017, this trend was continued by Jake Paul, one of YouTube’s highest paid stars, who purchased a house (Team 10 House) for Team 10 members to share.
According to Group 10’s website, the group is intended to act as an ” incubator for social media influencers .” If you listen to Paul’s neighbors on the upper floor of Team House 10, it’s like living next to a war zone.
The purpose of Content house is for members to be able to tag each other in their content, expand their audience, and build on each other’s popularity to become more popular on their chosen platforms. Many content houses also encourage creators to collaborate on content creation and share business and industry knowledge.
Content House’s special feature
To become a professional Content House, in addition to good content direction , members must meet skills such as:
- Withstands pressure well.
- Must have new ideas every day.
- Catch up with trends, have the ability to continuously introduce new trends.
- Must have in-depth knowledge of the field being worked in.
- Skills in market research, content ideation, regularly updating content and images for the Content House team.
- Create connections between members, support and advise each other to develop content together.
- Regularly monitor the content of group members.
Benefits that Content house brings to brands
According to the New York Times, content houses help influencers in a number of ways. Since all the creators are close together (though not all team members choose to live in the house full-time), they can quickly and easily collaborate on content and even provide content. provide mental and emotional support to each other.
Brands pay content houses for one reason: they can pay. Many content houses require creators to meet a quota of the content they produce. In return, brands get dedicated influencers who literally do nothing but work on content all day, helping to increase the brand’s reach.
And, as we’ve seen time and time again, content can earn influencers’ bank. Just check out the top-earning TikTok influencers if you’re unclear.
Content House’s required criteria
Content House is a fairly new trend today, however to become a professional Content House, members need to meet the following criteria:
- Being proactive in market research contributes to creating marketing strategies that have good access to customers.
- Influencers will always have strategies to help customers remember and support the brand.
- Content House supports customers in resolving all concerns in converting shopping actions.
- The effectiveness that Content Houses bring is sustainable and long-term,
- Content Houses must be leaders in content creation and marketing platforms.
It is the above criteria that have helped Content House become the most popular trend today.
Some examples of Content house
There are many Content houses. The number gradually increased as new homes went up and existing homes, like Rihanna’s Fenty House, closed. Let’s look at some of the most popular content house examples.
1. The Sway House
TikTok’s Sway House has ended more than a year after starting in January 2020. The influencer collective was founded by Talent X Entertainment and included some of the top names from the video content platform. short: Josh Richards, Griffin Johnson, Bryce Hall, Jaden Hossler, Noah Beck, Blake Gray, Anthony Reeves, Kio Cyr and Quinton Griggs. This group is between 17 and 21 years old.
The house itself is 8,500 square feet with 6 bedrooms, 10 bathrooms, skylights, fireplace, wet bar, library, pool, sauna, spa and even an elevator. Several French doors throughout the home open to private balconies with stunning ocean, city and canyon views. Price for this dream home? Budget breaks $11,000 per month.
2. The Clout House
Clout House was founded by Ricky “FaZe” Banks, a YouTuber and Twitch influencer. The group started out as a group of Call of Duty players known for their trick shots. After making an impact in the eSports scene, FaZe’s team moved into two different houses – Clout House and FaZe Clan (we’ll talk about that in a bit).
The Clout Gang took over a 12,500 square foot mansion in the Hollywood Hills. It boasts 10 bedrooms and 13 bathrooms, a theater, games room, gym, several balconies and lots of outdoor space complete with a (natural) swimming pool. The house was apparently owned by Justin Bieber at one point.
Weirdly, since FaZe announced that Clout House and FaZe Clan would merge into a single location in December 2019, they ended up moving into another former home of Justin Bieber. The house that used to be Clout House is now occupied by another content house: Hype House.
3. The Hype House
Hype House was founded by Chase Hudson and Thomas Petrou in 2019 and quickly became the go-to kids’ table for TikTok influencers. Around 20 influencers are part of Hype House, making it one of the largest providers of TikTok content.
Các thành viên của Hype House bao gồm Chase Hudson, Connor Yates, Alex Warren, Addison Rae, Avani Gregg, Wyatt Xavier, Ryland Storms, Nick Austin, Ondreaz Lopez, Tony Lopez, Kouvr Annon, Thomas Petrou, Calvin Goldby, James Wright, Jack Wright, Patrick Huston, Larray, Kelianne Stankus, Nate Wyatt, Mia Hayward, Hootie Hurley và Michael Sanzone.
The original Hype House is a 6,600-square-foot Mediterranean-style home in Encino that includes 10 bedrooms and nine bathrooms. The home features a fireplace, wet bar and gym, as well as two private yards and a pool. In 2020, Hype House moved into the Hollywood Hills mansion vacated by Clout House.
Epilogue
Content House has become an important key in brand building. Helps brands’ names easily reach the market. Hopefully the knowledge we have compiled in this article has helped you understand the importance of Content House for businesses.
