You haven’t really grasped the psychology of your readers
According to Nielsen research, readers will not read the entire content of an article, they will only read about 20% of the content. Besides, Nielsen also pointed out that readers spend only 10 seconds skimming the content of the article. If the article attracts them, they will read the next paragraphs.
In those first 10 minutes, what will the reader skim through? Accordingly, the majority of readers will read online according to model F. This means that they will glance at the main title, subheadings and some highlighted content in the article in the following order: after:
- Go through every heading (subheading)
- Read the words in bold
- Browse through the highlighted passages
- Read through the first sentence of each paragraph
- Go through the links included in the article
- Only read the opening and closing paragraphs
- Read the content quickly and then read it again carefully later
Some tips to make your content engaging
Why do you need to write and present content clearly and understandably? Simply to attract readers to stay the longest with your article. Therefore, in addition to attractive content, layout also plays an extremely important role in retaining readers.
Optimize article titles
The title is one of the mandatory and important parts of every article. A content with a good title will help you make a mark and attract Internet users to click and read the article, among countless content on Google or on social networks.
In addition, optimizing article titles is one of the factors that evaluate Google’s website rankings, deciding how your website displays on SERPs as well as the number of visitors.
Ways to create attractive titles so that customers want to click and read immediately will be very useful for you in this section. Combining a title that is short, concise and shows the main content of your writing will increase the effectiveness of stimulating readers.
Use lists
Readers will have an easier time understanding and scanning your content if it is presented in a list format. This is considered a technique to direct users to focus on important parts and stay longer on the page.
Try to sort and organize related information into a list, so busy people can easily find the information they need as well as understand the overall content of your website.
Keep the paragraph short
According to scientific evidence, the human brain and eyesight can only focus for at least a short distance. If it is longer, the possibility of information being neglected is very large.
Therefore, to make users feel comfortable and easily find the necessary information, keeping the paragraph short about 3-4 lines will help increase the effectiveness of conveying information.
Or when you finish presenting a main idea, you should make line breaks and spacing so readers don’t get bored, and for busy users, this is a way to make it easier for them to scan information.
Use sentences that have useful value
Instead of using meaningless sentences like “hope you learned useful information” or something like that that doesn’t bring any value, try to briefly summarize the main ideas and share them. shall.
You should also apply to the conclusion. After skimming through the introduction and body of the article, the ending is often easily overlooked by customers. But that doesn’t make the conclusion any less important.
Create space between paragraphs
Try to imagine yourself reading any article with only one very long paragraph. At this point, you will feel extremely confused and not patient enough to read the entire paragraph, right?
Therefore, when presenting an article, you should arrange the layout in a harmonious way to avoid writing too long paragraphs and limit leaving too much space. This will make your paragraph more reader-friendly.
Epilogue
If you want content to attract readers, writing well is not enough, you need to have a suitable presentation format to make readers stay longer on your page.
