1. Strategy

This is the nucleus of success . Elements in this area require clear and well-arranged long-term strategies . The most important thing to pay attention to when building them is to make sure they are focused and scheduled with a specific plan.

Creating content without a strategy often results in disparate content without a core theme or purpose. This confuses your target audience and can negatively affect your brand reputation.

2. Format

Content Marketing can be expressed in many genres: photos, videos, links, articles… It is necessary to carefully consider the characteristics of each genre to best suit the message to be conveyed.

In particular, we can consider and use many different Content formulas, such as AIDA, 4P, 5 PERFECT PIECE, 5W + 1H,… There are hundreds of different formulas to help you easily achieve format and create effective content. Sometimes you should also choose or combine many reasonable formulas that suit your goals, optimize and perfect the content to make it truly “quality” and “absorbent”.

3. Content type

The element of words alone has many ways of expression. Not to mention, there are currently many ways to build content and convey messages.

Depending on the main message, purpose of each strategy or different content distribution channels, we choose the appropriate content type. The effectiveness of the campaign can exceed expectations if these elements are perfectly mixed together.

Many times we think we are perfect but still fail at the results. This is the case that almost everyone who is just starting out encounters. But as we practice more, we will summarize and learn many problems, fix them, and learn from experience for next time.

4. Platform

Choosing distribution channels as well as how we communicate daily with many groups of people in society (Friends, family, colleagues, superiors, subordinates, customers…). Each channel has a different attitude, different sentences, the way of talking and addressing between friends cannot be applied to talking to the Boss.

Here, words and attitudes are the key, using formal words must be appropriate to the communication channel. Therefore, it is impossible to throw an entire article of over 2k words into a FB advertisement like on a Website, nor does anyone hire KOLs to promote but promote via the social network Linkedin (Where there are only B2B customers).

Therefore, there are many different channels for you to convey your message, but you must carefully select them in accordance with the content format, purpose and target audience of the strategy.

5. Metrics

Measurement must be based on results and set goals. Some commonly used indicators when measuring the effectiveness of Content Marketing campaigns are: sales, brand awareness, brand loyalty, interaction volume, conversion rate into potential customers, real KPI ( clear index).

There are many methods and tools to measure efficiency, we can choose the method that suits our budget and actual needs.

6. Goals

A Content Marketing activity can include many different goals such as sales, generating traffic, or increasing brand awareness…

Content needs to closely follow the set goals and strategies. We can divide it into general goals and small specific goals to easily measure, analyze and evaluate effectiveness.

7. Sharing triggers

This is an extremely important part, understood as the element of content that makes readers share this content. Think about the emotional factors behind sharing and make sure the content you create makes people feel compelled to share.

Try analyzing customers’ psychology when they create certain actions, for example when they like, share, comment, etc. What factors stimulate their emotions and actions?? In particular, if you grasp customer psychology, the content you create will be highly “viral”. Which every brand wants to be “viral” in Marketing.

8. Checklist

Checklist helps businesses grasp the overall content of a project and evaluate whether it passes or fails and does not miss any content. The checklist needs to clearly outline the main content and main goals. , target groups, content groups for each channel, etc. so that after building the strategy, we can easily view and evaluate the content and effectiveness of the campaign to ensure the initial goals set out. out or not.

With a job as meticulous and requiring regular practice as Content Marketing, actively post test content and track the impact of each post.