Sounds easy, right? But in reality, writing Content Marketing is difficult, writing storytelling is even more difficult. Because telling a story the wrong way will cause you to lose half of your customers, while doing it right will increase your potential customer base. So to make it easier to write a valuable Storytelling that is not boring and conveys emotions, you can apply the following rules.
Determine perspective and character
Every story needs characters. It could be a real person or an anthropomorphic inanimate object, but it is definitely not a meaningless character. You can choose to build your character according to the following images:
- Characters connect emotionally with family, friends,…
- The character brings hope.
- Funny characters, bringing joy.
- The character has pain and concerns and is looking for a solution.
- The character has experience and goes to convey and answer questions.
Story structure
Usually a Content Story Telling will follow the basic structure:
- Introduction > Conflict initiation > Resolution.
- Introduction > Beginning of Conflict > Climax > Regression > Untying.
INTRODUCTION Phase
Describe the subject and the problem they are facing. But don’t be too long because today’s readers are very busy, they are very impatient to read every word. So let’s get straight to the point and focus on clarifying the main idea.
For example: “Huong opened her eyes and saw herself in the hospital. She fainted because she fasted continuously for a week…” will be faster with the narration: “Huong is only 17 years old but weighs 65kg. She decided to diet for a week…”.
BEGINNING OF CONFLICT Phase
This is when the character’s problems start to flare up and it pushes things from bad to worse until the climax to ramp up the emotions.
SOLUTION phase
When the character is introduced or finds a solution on his own, it will be the time of decline and ending. Note: Try to build a Happy Ending around the values the character gains when experiencing the product.
Some clauses can make the story more real and convincing
- “This is what happened to me…”
- “I can feel it…”
- “I feel…”
- “I believe…”
Create curiosity
Once curiosity is aroused, people often tend to be motivated to find the answer to that question. That is “HOOK” – the bait that draws them along with the story.
Show evidence of actions instead of just words
When you simply describe an event – the reader, who has no connection with the character in the story, will not feel the connection and will have difficulty visualizing or trusting what you say. Instead, show them evidence and actions that demonstrate it.
For example, telling the story of a girl who loves beauty and wants to own a new set of cosmetics, there are two ways to say it:
- Vivian is a beauty fanatic and will definitely do everything she can to get her hands on Maybelline’s spring beauty products early.
- Vivian is a beauty fanatic. She collects tons of cosmetics from famous brands and regularly reads fashion magazines to update beauty trends every day. Surely this time she will do everything she can to get her hands on Maybeline’s spring beauty products early.
Create the hero of the story
The heroes here are not tasked with saving the world, they simply play a key role in finding a solution to the story. In customer perception, the story always has a transformation. It is the process in which the characters in the story learn to find solutions, realize a new perspective or turn failure into success.
To do so requires the appearance of a hero, it could be a close friend giving advice, a product with outstanding benefits or a character who finds a way to overcome adversity.
Above are 6 basic methods for you to rely on to write an attractive Storytelling. But of course it also depends on your creativity and skills. If you want to write well, just reading is not enough. Apply and try writing, write as much as possible to get used to writing and gradually improve.
Wishing you soon be able to write attractive Storytelling Content that touches customers’ emotions.
