Content Marketing is the most important factor that determines the effectiveness of a marketing strategy. Therefore, writing marketing content that attracts readers is not simple. There are many ways to write and compose engaging marketing content. Below are a few ways to write content marketing that attracts readers.
1. Write down what you think is interesting and share it
When we read a piece of content that really captures our interest. We often have a tendency to develop and want to tell everyone about it. So you do it. Write down things you find interesting. This is the way to write Content Marketing that attracts readers.
When you read an interesting book or just went on an interesting trip… All of those things can be ideas for you to write your Content Marketing.
You can turn new knowledge into an interesting Content Marketing article. Even if this knowledge isn’t directly related to your content.
The main skill here is: You need to know how to transform content. If this new knowledge isn’t directly related to your content, you can transform it. Turn it into something useful to users. This is different from: You put unrelated content on your blog.
2. Content Marketing needs to be associated with customer needs
Listen to customers’ needs about your products and services. Proceed to build your Content Marketing article based on that need. If you can do this, then this will definitely become a Content Marketing article that attracts readers. At the same time, it will make a difference to your article.
You can listen to customers tell their own stories. From that story, you can understand more about your customers. You might even get something out of the customer. Something you have never thought of before. This is truly a great thing for your Content article.
The best writers in the world don’t sit still waiting for inspiration or imagine new perspectives when writing ads. They “steal” ideas directly from their customers. Because the only person who understands what customers want is the customer.
Veteran copywriters will constantly collect feedback and opinions from target customers and then “mold” them into articles that focus on sales. The more customers mention something, the more you need to include it in your content marketing, if you want to influence their purchasing behavior.
3. solutions, not products
One of the main mistakes when businesses compose content marketing is focusing too much on features. Brands always want to use new features to attract customers. This mentality is understandable when you have devoted a lot of effort to developing the product.
Customers don’t care how hard you researched. They just want to know how each specific feature will help them live more comfortably.
But, customers don’t care how hard you researched. They just want to know how each specific feature will help them live more comfortably. Look beyond the feature descriptions to clearly identify the specific benefits your product or service can bring to users.
You may be extremely proud of the outstanding features of your product, but all users care about is how these features will impact their lives. So sell solutions, not products.
4. Transform the old into the new
You can’t always write new and attractive Content Marketing articles. Because you are not a genius. Your creativity is not always there, there will be times when you run out of ideas. Therefore, you need to know how to transform the old into the new. This not only saves time, but can also attract readers.
To transform old content into brand new content. This is an art, a perfect combination of creativity and accurate analysis, not meaningless repetition of existing content. If you just repeat existing content, the article will become meaningless.
To have a Content Marketing article that attracts readers from old content. You need to have a real passion for each word, always renew your own thinking so that: The writing does not get stuck in a rut. Along with the variation of words comes the understanding of market needs. No matter how good an article is, if it does not address market needs, it cannot attract users. Therefore, even though it is transforming the old into the new, it must also be very delicate.
