1. Formula – FAB.
This recipe will have 3 parts:
F- Features: Features of the product/service to be advertised.
A- Advantages: Outstanding advantages of the product/service to be advertised compared to competing units.
- B- Benefits: The benefits the advertising product/service brings to customers.
- In this Content formula, the main focus is Benefits. You need to focus on the benefits of the product/service to “kill” customers. Because according to the psychology of buyers, when their interests are promoted.
This is the factor they care about the most.
2. Formula – FAS.
- P- Problem: Refers to the problems and situations customers are facing
- A- Agitate: Deepen and aggravate the problem
- S- Solve: Offer a solution to solve the problem that is the product/service you advertise.
This is also one of the popular content ads we often encounter in advertising. The most famous are the advertisements of two fish sauce companies Masan and Chinsu.
3. Formula – BAB.
- B-Before: Customer’s condition before using the product/service.
- A- After: Customer’s condition after using the product/service.
- B- Bridge: The bridge of Before-After here is the product/service. This is done to emphasize the benefits that the product/service brings to customers.
This is one of the top content writing formulas that is widely applied in the advertisements you encounter every day. Common applications are in advertising content for cosmetics, spas, hairdressing services, etc.
4. Formula – 4C.
- C1- Clear: Content Marketing content must be clear.
- C2- Concise: The message given is concise.
- C3- Compelling: The content of the article needs to be convincing.
- C4- Credible: The article content needs to give many specific evidence.
This is not a formula for content article structure like the top content writing formulas mentioned above. This is a formula for talking about the necessary elements in a content article. In this case, a top-notch content article is one that fully satisfies all four of these elements.
5. Formula – 4U.
- U1- Useful: Useful.
- U2- Urgent: Urgent.
- U2- Unique: Unique.
- U3- Ultra-specific: Concise.
It can be seen that this formula is quite similar to 4C. All point out the necessary elements in a content ad. In fact, this formula is suitable for you to use when writing about hot topics and hot trends.
6. Recipe – A FOREST.
- A- Alliteration: Repetition
- F- Facts: Facts stated.
- Opinions: Arguments and opinions are presented.
- R- Repetition: Repetition
- E- Examples: Give specific examples and evidence.
- S- Statistics: Create a statistical table of numbers.
- T- Threes: Repeat something three times to create an impression and make it easier to remember.
It can be seen that this is like a top-notch Content Ads creation process. But it is not suitable when writing promotional content on social networks or websites. You should only use it or in other words, it is only effective when applied to build a Landing Page to promote products.
7. Formula – AIDA.
- A- Attention: The first thing is to attract the reader’s attention.
- I- Interest: Then, create interest for readers with your product/service.
- D- Desire: Tapping into pain or creating needs in customers.
- A- Action: Call for purchases – close sales.
For Marketing people, this content writing formula is considered a “classic” advertising model. It is present in both online and off sales and has become so familiar to everyone. Online, this formula is applied in most advertisements. On the website, this formula is an indispensable foundation in product descriptions.
8. 5 Obstacles Formula.
- I don’t have enough money.
- I do not have time.
- I don’t like.
- I do not believe.
- I don’t need it.
Content solves problems that hold customers back
These are often the answers customers give when being introduced to a certain product/service unexpectedly. Therefore, it is called the 5 great hindrances formula. When applying it to content, your article needs to address all 5 answers above. How can customers not utter the above words when they read your ad?
9. Formula – 3 Reasons Why.
- Why is your product the best?
- Why should I buy it?
- Why should I believe you?
This formula is similar to the 5 hindrances formula. When you answer these 3 questions, you will have suggestions for advertising content ideas. So take the time to find the best answers to these 3 questions.
10. Content Formula – 4P.
- P1- Picture: Is one or more photos that attract attention and curiosity from customers.
- P2- Promise: Make a commitment to customers about your products/services
- P3- Prove: Present specific evidence to prove that commitment.
- P- Push: Call for purchases, close sales.
This is a formula for writing top-notch content that is applied quite a lot on Facebook. And you can see that it’s very interactive.
11. Formula – 3S.
- S1- Star: The main character of the story. This character can be a buyer, a user of your product/service or your company.
- S2- Story: Build a story around the main character. With a climax that creates excitement for the reader
- S3- Solution: Presents the solution that the main character did to solve the problem. From there, integrate the product/service you need to advertise.
This is a formula for writing content in a storytelling style. There are characters, there is a plot, a climax and an ending. But it should be noted, it all comes down to the ultimate goal of integrating and introducing products/services.
12. Formula 4A (Aware – Attitude – Act – Act again)
The 4A model is built based on the pioneering AIDA model, with the following writing formula:
Aware – Recognize
Attitude – Attitude
Act – Action
Act again – Repeat the action
Readers today no longer want to have to read the same content over and over again from many different perspectives and have difficulty deciding to buy.
Therefore, action and action repetition are the two key points of the 4A model.
Brand attitude and brand identity are also given more attention, helping the brand create its own impressive color.
13. Formula – 5A
However, since the Internet has become an indispensable part of life, customer behavior has changed markedly, making the 4A model no longer suitable to describe their purchasing journey.
The “father” of modern marketing – Philip Kotler – based on the 4A model, developed the 5A model as a marketing model specifically for the digital age.
Accordingly, this model includes 5 stages:
- Awareness – Awareness
- Appeal – The ability to attract
- Ask – Find out
- Action – Action
- Advocate – Support the brand
The 5A way to write effective content soon became a model that shook the marketing world in general and copywriters in particular.
It is no exaggeration to say that this is the ideal model formula for the Marketing 4.0 era.
The difference between the 5A model and AIDA or 4A is: this model does not have steps that must take place according to the correct process.
You can skip a few steps or if necessary, you can go against the AIDA order, ADIA for example, to have high flexibility in article structure while still ensuring quality.
Because in an era where the customer journey becomes complicated by micro moments like today, customers can jump to the Act step without following any process at all.
However, to do so, brands need to ensure product reputation and honest content, a good telesales department and a responsible after-sales program.
14. Formula for writing APP Content (Agree – Promise – Preview)
One of the methods you should use to create a good article is APP.
This method of writing engaging content is used by Brian Dean in his Copywriting Case Study. And it’s so effective that I can’t help but mention it.
This way of writing content marketing is very simple:
- Agree: Recognize the reader’s problem, acknowledge and agree with that problem
- Promise: Promise that they will solve their problem
- Preview: Let them know what you will mention in the article
This is one of the most effective ways when you’re stuck for ideas.
Because you just need to fill in the blanks and you will immediately have a great opening.
Using these content writing formulas is considered the optimal solution for sharing. But that doesn’t mean this is the only solution. It’s just a framework, a suggestion for you. So your job is to fill this frame with your creativity, results, contemplation, EMOTIONS and thinking. To create complete content, attract customers with your own class.
