1- Write for your users
Writing an SEO-friendly article seems easy, but many content creators make one small, extremely important mistake: writing without the users, customers, and people in their target market in mind. I read.
That said, not all posts need to be about products or services, but they must all be related to the industry in which you are doing business. Let’s not be too mechanical with “On top SEO techniques” and “writing Google SEO standards”, otherwise we will become mechanical and users won’t like that.
With industry knowledge, apply and produce SEO-friendly content, full of information that also meets reader needs.
Write for the users!!
2- Set a title that attracts attention
Although only a limited number of characters appear on search engines, don’t underestimate the power of a title. Usually when searching on search engines, in addition to choosing the right content for their needs, they are also interested in titles that attract strong attention and create a strong impression. Write clear, interesting titles and use rich, entertaining (if the content is entertaining) and fun keywords to attract attention.
In addition to a great title, make sure your SEO-friendly article has an interesting and more detailed description of the article topic. Remember that your title and meta description are what show up in search results, so make them valuable in the eyes of users.
3- Use different types of keywords
Use phrase-rich, relevant keywords in the title as well as throughout the content to let both readers and search engines know what the post is about.
Using different types of keywords in the same article can help limit keyword stuffing, and you know, Google doesn’t like creators stuffing too many keywords because Google thinks this affects the quality of the content. their user experience.
With related keywords, you can also use them as Anchor Text to point to other related articles, this helps the content network become tighter and richer, helping to retain users for a long time. more on the website.
4- Implement Google Authorship
Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles appear as rich snippets in search results with an author photo along with the article title. Google Authorship is great for personal advertising, but can also increase the click-through rate of your articles. If you’re an author or established content creator, learn how to set up Authorship for your website.
5. Promote natural link building (Internal Link)
As mentioned above, Internal Linking is always an important ranking factor for SEO. Create a lot of value for users by navigating them to content related to the content they are reading in a natural way using natural sentences.
SEO standard article writing process
Step 1: Identify main keywords and research the topic
Before writing an SEO article, we must go through the keyword research process , from which we can determine what topic we write about?
Writing SEO articles means your content is focused on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and keyword phrases that help search engines understand your content. Therefore, keywords are the guideline to deploy content.
Spread the main keywords evenly into the content, and you can also use secondary keywords and synonyms to replace the main keyword.
Step 2: Determine the appropriate format
Search intent can be divided into four distinct categories:
- Information – the searcher is looking for specific information about a topic.
- Navigational – the searcher is looking for a specific page or website.
- Commercial – the searcher is considering a purchase and wants to investigate their options.
- Transactional – the searcher wants to buy something.
Choose a writing style that suits the audience your content is aimed at.
Step 3: Build a standard SEO article structure
A good article cannot lack a solid framework that guides the sentences. If you don’t have ideas, you can refer to your competitors in the top 10 to see how they do it and what to improve. Learning from your competitors are important weapons that you need to take advantage of.
Divide headings 2, 3, even 4 scientifically, and don’t forget you write for the user to read, put yourself in the user’s shoes to see what they want.
Step 4: Optimize Meta Title and Meta Description
Similarly, if you have no ideas, refer to the top 10 competitors, remember to add keywords in the Title and Description. For Meta Title, it will be limited to less than 60 characters, and for Meta Description, this number is in the range of 140 – 150 characters.
And don’t forget to make these two prefixes interesting to attract users!
Step 5: Optimize images
Images added to text content help our articles become dynamic and have illustrations so readers can easily visualize. So try to use relevant images.
Also:
- Keep the image size about 150kb – 200kb;
- Alt Text contains keywords
- Name the image without accents, separated by hyphens (-);
Step 6: Optimize URLs
It’s essential to write a quality URL that clearly describes the page’s content to help your readers understand what the page is about. The URL structure of a website should be as simple as possible. So don’t forget to add keywords to the URL and also use hyphens (-) between words.
Step 7: Optimize Internal Link and External Link
Add Internal Link to related articles and External Link to prove that what you mention in the content is accurate and reputable. Please apply the ratio Internal/External = 7/3.
And above is information to help you understand and execute a standard SEO article. Hope this article brings useful and interesting information. Good luck!
