The trend of making YouTube content to make money is increasingly popular and this trend shows no signs of slowing down and will continue to explode in the near future.
To keep up with the trends of the times, have you ever asked yourself or been able to answer these questions?
- Why should you create YouTube content?
- How to make YouTube Content in detail?
- How to create a successful Youtube channel?
- What YouTube content topics are the hottest in 2021?
- What is SEO optimization for Video Content?
The answers to all of the above questions are contained in this one article. Whether you are just interested, are a newbie or have been in the profession for a long time but are still struggling to find an effective way to make YouTube content to make money, this is the article for you! Do not miss it!
What is YouTube content? Why should you make YouTube Content?
Youtube content is videos about a certain topic posted on Youtube for the purpose of sharing information with viewers.
In addition, making Youtube Content can also make money by creating attractive content and attracting many views.
And did you know: Video Content has been exploding, especially in the past few years, and this trend shows no signs of stopping?
YouTube is the third most popular website (behind only Google and Facebook) and the second largest search engine in the world.
Content Marketing is indispensable if you want to optimize for a certain platform. There are many forms of content marketing that you can refer to in the article What is Content Marketing . See now!
Today the number of people creating, writing content and making money from Youtube Content is increasing every day. Do you also want to be one of them but are still hesitant? The following are authentic and convincing data why you should create YouTube content:
- YouTube has more than 2 billion users around the world. Therefore, there will always be people who can see your products and become your customers.
- 8/10 marketers consider YouTube one of the best platforms to advertise their products or services.
- Every day, about 1 billion people watch YouTube, including you.
- 62% of businesses use YouTube to post content (product videos, tutorials, event announcements, etc.)
- 70% of users watch YouTube via phone every day.
You may need to put in effort and patience in the beginning, but as long as you know how and follow the right path, you will definitely make money from your channel soon.
Remember that the best time to start a YouTube channel is now! Right now, I will show you how to make detailed YouTube Content wrapped in the following 12 simple steps.
How to make Youtube Content from AZ with 12 steps
1. The first basic steps
To make Youtube Content , you need to have a Youtube channel first, of course :))
Here are the first basic steps you need to take to create a channel:
- Sign in to YouTube and click the user icon at the top right of the screen
- Click the gear icon to access YouTube’s “Settings.”
- Click “Create new channel”
- Then, select “Use a business name or another name”
- Add your Brand name and click “Create Channel”
2. Fill in the introduction section
To attract attention to your brand, the next step is to update your channel description.
In this section, you should summarize for viewers what they can expect from your channel and add links to your website and other social networks you’re using. This description will appear in many places on the channel, so invest in great content for it!
3. Focus on visual arts
When you visit a YouTube channel, the first image you see is the cover photo attached to the channel’s name. This is one of the main elements that shows the unique value of your brand.
You can create the cover image as you like, just make sure that your brand is the focal point, because that will be the first impression left in the viewer’s eyes.
Infographic is a unique and new cover photo design idea that we propose to you. Try to learn more about this design in the article What is an Infographic !
Luckily, there are many tools available today to help you design your own cover without you having to be an experienced graphic designer.
An important note for you is: According to YouTube, the uploaded cover image size should be 2560 x 1440 pixels and a maximum of 4MB.
4. Understand your own market and key content
You should prepare a rich source of material for your channel in advance.
Remember to create content aimed at your own target market segment. This is an Inbound Marketing technique.
The more value you bring to your market, the more likely it is that more customers will seek out your business services.
5. Lights, cameras, trailer!
Trailers (short introductions) on the channel are often used to introduce the channel, but many Content Creators put the newest/most prominent product in the trailer to promote that product.
With a new channel, you only need a short, attractive video to make an effective introduction for new visitors.
In the trailer, you can tell your audience who you are, what business you’re in, and what kind of content they can expect to see in the future.
6. Upload your first official video
Once you’ve filmed and edited your first video, it’s time to upload it to YouTube. You’ll immediately find the upload option in the top right corner of the screen when you log in to your account.
7. Search optimization
When uploading a video, you will be asked to fill in a title, description, and hashtag. These are essential components that make your videos easily findable in YouTube search, so don’t overlook them!
As a Google-owned product, YouTube has tight integration with search giants, so if you update these information wisely, you’ll see your videos rank high on the search engines. both YouTube and Google.
8. Be consistent
Don’t expect success if you think you can just create a YouTube channel, upload a video, and leave it at that.
Having a successful YouTube channel takes time and effort, and viewers expect consistency from the channels they subscribe to.
Record lots of videos in advance and release them gradually on your own schedule. Consistency is one of the most important ways to get more subscribers and increase views.
9. Integrate the channel into your website and social networks
Now it’s time to share your videos beyond YouTube, and your website should be the next sharing point. Here are some ways to showcase videos on your website.
- Add your YouTube videos to your website’s homepage
- Blog about it and update those who have subscribed to the site
If you are unclear about how to effectively blog your website, please refer to the article What is a Blog !
- Add YouTube playlists with Wix Video
- Sync your website with a YouTube Channel or Playlist
- Share to social networks
Be proud of your work and share your content on social networks. The more you share, the higher your channel recognition will be!
10. Interact with the community
YouTube channels wouldn’t be popular without active viewer engagement so make sure you respond to comments, ask and answer questions, and most importantly, listen to your viewers to give them the content exactly what they want!
This is especially important if you plan to leverage your personal brand to make money on YouTube.
With a well-maintained community, you will also likely receive some free word-of-mouth advertising from community members as well.
11. Consider investing in YouTube ads
Note that this is not something you must do. The match between content and interaction level is enough to help the channel have natural growth.
YouTube advertising can be an attractive and useful add-on when you want to target a specific age group, gender, interest or location, but many times it’s not decisive.
12. Analyze, optimize, iterate
After a period of operation, you need to look back at the overall effectiveness of the channel. YouTube Analytics will give you insights into who is watching your videos, allowing you to dig even deeper into your target market segment and better understand why this video is effective. better performance than the other video.
From there you can know how to optimize your videos in the future to have more and more engaging videos.
So you have created your own YouTube channel. Now is the time to find out what topics are hottest today to create content that attracts viewers in the next section.
