If you need to make strategic revisions to your Facebook ad content, you must ensure that you are posting engaging ad content that your audience enjoys.
Creating concise, engaging content will be the solution to increasing reach and engagement with your Facebook page.
The article has compiled a list of 15 different Facebook post ideas that are guaranteed to increase engagement that you can refer to.
Make a question
A great way to start a conversation with your audience is to simply put the important takeaway right in the title.
It sounds basic, but this is still a suggestion for strategy in writing Facebook advertising content. Note, do not ask sensitive or personal questions that make the reader feel uncomfortable.
Think creatively about the types of questions you can ask to make your Facebook content more engaging. To be able to get opinions and act as a call to action to target customers for business activities. Or you can ask random questions using keywords related to your industry to attract more engagement.
Use questions in posts to increase post engagement
Or you can ask common questions that are entertaining and easy to answer for readers, based on customer feedback to create new ideas for advertising content compared to competitors.
Behind-the-Scenes
Photos with behind-the-scenes (BTS) in your title easily create more engaging Facebook content than your competitors.
Show customers how you create relevant things about your products and services, your employee introductions, or the campaigns you’ve done so they can refer to it.
Video clips showing behind-the-scenes scenes are well received by the community
Current trends
One of the ways to increase engagement and reach is to post topics or use the latest hot hashtags that people are mentioning in the title of your Facebook advertising content to attract readers.
A post that catches the trend on stormy days
This advertising content will help you increase your chances of appearing on many newsfeeds and also make many people interested, they will like, comment or share your articles more because Facebook content is more attractive than other methods. Write regular content.
Branded graphics
Focus on creating branded designs with business-specific logos, fonts, and text colors for your Facebook sales content and when you run Facebook ads.
An image cleverly combined by Durex Vietnam fanpage with product images on the occasion of Mid-Autumn Festival
Use this image while writing content such as quotes, memes, motivational sayings, relevant tips about your products and services to write good, quality content and attract readers to your fanpage. Friend.
Tell a brand story
Brand stories are a great way to connect with your Facebook followers as well as make Facebook content more engaging than conventional content writing.
Tell your own stories about starting your business, talk about the difficult parts of being a business owner, or even let your social media manager have fun with her role. them and the reality of their work (to some extent).
Videos
Using video is an indispensable advantage, because Facebook users love watching videos on their newsfeed.
Creating regular videos such as informational videos related to articles, educational videos, etc. are good ways to call for action on interest in your products from target customers.
You also don’t need a whole video production team to create videos for Facebook (Link) or for YouTube and it’s important to start using video marketing in your regular strategy.
Product images
Come up with the best and most effective ways to post your own product or service photos and make them as attractive as possible, increasing both engagement and conversions by choosing the right Facebook photo size . Highlight your products or services in creative ways for effective Facebook content posts.
How can you write advertising, content for your product or service with or without a model? Think of keywords using topics related to upcoming holidays, or application or usage snapshots, etc.
Below is an example of an interesting ad from OREO that advertises their product in a visually appealing way that attracts readers.
Post on OREO’s fanpage introducing the product
Infographics
Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platform like the social network Pinterest.
Infographics can be posted on any social media platform, as long as you choose the right size. The way to design an Infographic is also extremely simple, the layout is appropriate, the contact information about the products and services you own must be accurate and most importantly, it must be eye-catching.
Share your own infographics via Facebook to help educate your audience about industry trends.
Express your own personality
A Facebook page is not only a place to do business but also a place to express your brand’s personality to users through posts.
Below is an example of an advertisement from Fang pub, a bar for young people in Saigon. Fangpub owns a fanpage that people say is “playful” and full of personality.
The post received more than 3,200 interactions from Fang pub, showing the restaurant’s personality
Post on posts
Post great content articles on your company blog. Facebook content marketing is just as important as social media marketing, so you may want to create both types of promotional content.
This means you have free content to post on social media that can lead to more clicks on your promotional content and your products.
The way to run effective, quality Facebook ads for a post is to provide information by sharing your business’s blog content on all social media – combined with content. Other contain.
Industry advice
Regularly sharing useful tips for viewers is also a way to increase interaction and reach target customers.
You can use a short paragraph (with a few icons or images) that will help viewers get contact information about products and services, life tips, useful advice, and things to keep in mind. Attention is also an advantage for your content.
Contests and giveaways
A sure way to call action from your target audience, attract user attention, and increase engagement is to run a contest, Facebook mini game , or giveaway that your audience will be interested in. heart.
This is an indispensable way to increase your reach, brand awareness, engagement, and total followers so more people will use your products.
Contests need to be relevant to your target audience. If you are an exerciser focused on fitness, you may want to choose a prize like a whey protein powder promotional sample, a free 1-month workout package, etc.
California Fitness & Yoga organizes a contest on its fanpage
The most likely prizes for a giveaway contest are something about the products or services your company offers, but if your business operates a little differently, consider something else that’s just for you. It’s your specific audience that cares.
Discounts/sales
In the same way, share any big sales or discounts you might be running. This can be especially fun if you create flash sales or discounts with Facebook-only opportunities for your followers.
It’s a great way to reward people for liking your Facebook Page. Or you can run Facebook ads to all social networks to show more customers about your products.
Choose the right time to post
This is a good, quality posting tip for Facebook. Make sure you share posts to Facebook about your products and services at times when your audience is online and ready to engage.
Optimal time to post on Facebook
Test different posting frequencies
Each business will have a different marketing communication strategy – Online Marketing . Although there may be some best methods, depending on the field and industry, that method will be effective or not successful.
This is why you should test different posting frequencies to see what best supports your business and target customers.
Many companies post daily, while other B2B businesses may only post new content once a week.
You should try different frequencies to test which frequency and engagement level works best.
Conclude:
Writing Facebook content may sound difficult, but if you grasp the basic principles and smoothly combine these article principles together, you will successfully write good and effective content on your fanpage.
Although the article has shown you how to attract customers on Facebook through content, just reading without practicing and practicing gradually will get you nowhere.
Therefore, immediately apply the methods of writing Facebook Content in your latest post to see the improvement! And please tell me the effective ways to write Facebook content that you apply right below the comment section of this blog. Good luck!
Are your results running Facebook Ads not good? Facebook advertising costs are too high but not reaching many potential customers? Or maybe your Facebook business has high interactions but doesn’t convert into orders?
This is when Facebook campaigns need to be “examined”. Please contact Facebook advertising company FIEX Marketing immediately for advice on Economical – Effective – Reputable Facebook Advertising Services.
