From a marketing perspective, Facebook is one of the places where you can increase awareness and reputation for your brand. Facebook is also a tool that allows webmasters, entrepreneurs, and marketers to connect with consumers.
So how do big brands connect with existing customers?
The answer is through communicating content or writing the most effective and effective content to attract customers in need.
Therefore, developing advertising content has been and will be necessary and essential for the online market to operate. However, not everyone utilizes their advertising content appropriately to write good content.
In this article, I will provide you with a variety of detailed information, strategies and ways to write good Facebook Content , solutions to attract a large number of followers.
How to write good Facebook content, attract customers and increase interaction
Engagement goals are the first stage of your marketing process. Facebook provides businesses with simple and effective ways to interact, build relationships and connect with a rich database of active users.
Before reaching the step of increasing Fanpage interaction , you must attract the attention of customers in need.
This article will provide three ways to write Facebook posts to appropriately engage with your audience for the first time.
Tip 1: Use questions to create curiosity
Questions are always a good start to a conversation or interaction in a new post for good and engaging Facebook content .
When you post a new article, instead of giving the usual title, state the problem that needs a solution.
Using important issues that appeal to your customers’ emotions in the title will be one of the most effective ways to post ads on Facebook.
Tip 2: Keep it concise
Don’t give your customers too much information right from the start.
Instead, through the topic of your advertising content and the title, it will introduce the brand of your product. At that time, target customers need to search and contact for advice on the product or solution. France. Provide what is needed to create engaging Facebook content.
Tip 3: Use visual images to attract attention (visual content)
When you scroll through your news feed for new articles, your eyes will often notice images accompanying text with eye-catching content.
The best and most effective advertising content is often accompanied by remarkable images that not only help you attract more attention but also help you convey your message better to customers who need what they need. you provide products and services.
Using visual images when writing content is a way to attract customers on Facebook
These are good types of Facebook visual content
- Photo Quotes
- Screenshots
- Infographics
- GIF images
- Memes
- Video
Ideally, in Facebook Marketing you should use a variety of attractive Facebook visual content and optimize images , along with using accessible hashtags for the business or work you are participating in, but depending on the time. point.
Once you have the visitor’s attention, you will move on to the second step with targeted educational goals.
How to write standard SEO articles on Facebook to orient and educate users
First, this targeted educational content aims to convey important knowledge about specific topics so that customers can refer to the benefits it brings.
If your business builds concise content or targets its audience properly.
At the same time, using hashtags and content that speaks to their feelings, problems, and desires, you will win their trust, and maybe they will be more interested in your business.
Here are some of the best and most effective tips on how to write effective Facebook content with educational and oriented content.
Tip 4: Provide more value than your competitors
To truly win your customers’ respect, what you offer them in terms of product and service benefits must be more than what they receive from your competitors.
- Start researching your competitors and come up with a detailed list of PROS and CONS you noticed by studying their content.
- Then identify the audience, solutions, important problems and needs of target customers in better Facebook content articles.
- For example, an office worker with a stable income, with a company address near your center, needs to improve his English skills, but is flexible during his studies. So, what orientation do you need to provide for them to choose your course?
- Choose a problem, use related keywords of interest, read 10 articles related to them and choose the best and most effective content to write.
- You can turn your brief content into a video presentation or even an e-book if you want to expand your content. But still bringing the best value, it will attract readers’ attention, making them need to contact you for advice.
Tip 5: Be customer-centric
When you want to develop effective Facebook content posts with educational content, you need to remember that you are writing so that your followers can get value from your posts, so they can make changes. , realize something or some solution for the task they are having.
Not only that, today’s content marketing services will help bring more efficiency if you choose the right quality agency, reducing most of the time spent on optimizing how to write Facebook content to reach readers about what you provide. about the benefits of your products and services.
Tip 6: When starting out, don’t put sales first
The purpose of educational articles is not to make customers want to buy products immediately.
The way to write effective posts on Facebook is to focus on providing useful information to target customers
Articles of this type are often more “free” than sales. To gain increased trust and love from customers in need, you need to be patient to build the right relationship.
Tip 7: Focus on the relationship between your business and potential customers
Strong brands focus on strong relationships with their users. For example, Nike, Zara, Apple,…
For those who love these brands, they will become loyal customers and act as a call for those around them to know about them.
The stronger the relationship you build, the more focused your prospect will be to want to interact with you directly over a period of time.
At that time, you need to have a personal interaction with your potential customers by writing effective Facebook content that will make your sales process easier.
How to write effective Facebook content to sell
Your ultimate goal is to successfully target and retarget your audience to get the call to action to buy the product.
Here are a few things you need to do to hone your sales writing on Facebook to help you motivate and call to action from this group of potential customers.
Tip 8: Give them some free promotions
Besides the free value your brand is providing through writing educational content, you can further improve the customer experience by sending them free gifts in your sales content posts. on Facebook or run ads
Specific examples for this tip to have attractive Facebook content:
- First, if you sell natural herbs, you can offer a free PDF in your Facebook sales content posts containing a list of the 100 most beneficial herbs in Asia. You can then ask for their contact information (name, phone number, email) and subscribe to your own newsletter.
- Or you have previous experience doing Digital Marketing services , you can offer a free video course explaining the basic benefits of digital marketing (considering that your audience consists of entrepreneurs new).
- Through this free e-book as a call to action for customers to refer to the knowledge needed to get started, while also providing expert help from your Facebook sales content articles. .
Tip 9: Make customers curious
One of the ways to write good and effective Facebook content is to create curiosity that makes most people “bookmark”. This is the trigger that starts the sales journey (sales funnel) of the average interested lead.
When they are familiar with your brand and content, when they know you benefit them, they will eagerly prioritize clicking on your links, keep your content concise and use easy-to-read hashtags. approach in articles about sales content on Facebook that makes them curious enough.
Use relevant keywords to write intriguing titles that can make any healthy target audience “check out” and engage. This is one of the ways to write Facebook ads that you can refer to because I have approached it and found it highly effective.
Tip 10: Don’t spam customers with inappropriate ads
Note, although your aim is to make sales, there are online customers who are completely tired of ads, they can use special tools like ad blockers if they feel bothered.
In addition, the article also suggests some other ways to write Facebook advertising content to help you improve your Facebook advertising content. Please read below.
Tip 11: Have a strategy before starting
Every great marketing campaign and initial engaging Facebook content starts with a strategy.
So, if you decide to combine Facebook Content Marketing with marketing and running Facebook ads, the top priority is that you need to implement a strategy before starting, of course you will also have to know what to focus on. What types of Content Marketing are suitable? Plan the topics you will post about.
Planning and posting topics on Facebook in combination with other channels will help increase marketing effectiveness
The first way to Marketing on Facebook is to create a plan, set a time in the Facebook golden hour , plan the advertising content process you want to develop and start working. Use Facebook posting tools to keep your ad content publishing schedule consistent.
Tip 12: Write an attractive title
The title for a new article is an essential element on all media channels, not just on social networks. TV, radio, newspapers, magazines or even running Facebook ads – they all have one thing in common.
The best and most effective title will increase user clicks. Find and use keywords related to topics that your audience will love, add them to your Facebook sales content posts and you will attract their attention.
Tip 13: Use smart CTAs
Facebook social network users usually will not click on sales content on Facebook or your page if you do not encourage them to do so.
To improve CTR and expand reach for your campaign, you should write content and can use hashtags as calls to action (call to action or CTA).
Some tools like SocialPilot allow you to add CTAs to your ad posts. You can write call to action content into normal posts (organic Facebook posts) at no cost.
The Social Pilot tool allows adding custom CTAs to Facebook posts
Tip 14: Optimize your content for mobile
Currently, people prefer to use Facebook social network on mobile rather than desktop.
Therefore, make sure that your landing page is well optimized for mobile devices, otherwise, you will lose a large part of your traffic.
Optimizing website interface on mobile devices is no longer a trend but a must that you need to do.
