The term SEO standard article is probably very familiar to everyone. It plays a very important role in marketing campaigns that use SEO. But not everyone accurately defines and applies this term. To be able to create good, creative articles, you need to clearly understand the steps of writing standard SEO articles.
I. What is SEO standard content writing?
An SEO standard article means that the information and content in the article has been optimized to be friendly to search engines. Or to put it simply, it is an exchange activity that meets Google’s search requests and provides necessary information to users. From there, improve the ranking and display frequency of your article or website.
In addition, writing standard SEO articles is also a decisive factor in the value and quality of your website, making it stand out from other competitors. Through that, you will have many opportunities to reach users and gain a large amount of traffic.
Writing SEO-standard content is also a method to help push keywords to the top and increase website rankings in Onpage SEO. Let’s find out what Onpage SEO is and other Onpage SEO methods besides writing standard SEO content with Ori.
II. Structure and requirements of standard SEO articles
The structure of a standard SEO article needs to fully ensure the following elements:
1. Structure
1.1. Title tag
The title tag is the first part displayed on the search results page. The title is a short piece of text that covers the main content of the article.
Some notes when writing title tags:
– Standard characters: The length of the title tag allowed to be displayed is about 60 characters. You should put the main title in standard characters and should not write in capital letters.
– Put the main keyword first: Normally, readers tend to skim the title. Therefore, if the main keyword is placed at the beginning, directly related to search needs, it will be easier to attract readers.
– Solve readers’ needs: Title tag is always the first thing readers see. Therefore, your title must be attractive and valuable. To create curiosity, you can put the title in the form of questions or add words that evoke strong emotions.
– Do not insert too many keywords: Adding keywords to the title is necessary, but only if inserted correctly and sufficiently. Adding too many keywords with the same meaning can easily make readers feel uncomfortable and Google will not prioritize your article.
1.2. Meta
Meta description is a descriptive text that summarizes the article content. Meta is also displayed directly on the search page right below the title. The standard length of meta is between 155 – 160 characters.How to write attractive meta:
– Insert keywords: Normally, keywords in the description tag will be highlighted (in bold) if they match the searcher’s keyword. Therefore, you should add keywords cleverly to match the article content and user needs
– Avoid using special characters: Specifically, quotation marks. Because Google will not display content after quotation marks.
1.3 Table of Contents
Articles on websites are often very long and contain a lot of different information. Therefore, you need to create a table of contents to mark the main headings. This will help the article to be more organized and easier for readers to follow and grasp accurate information.
1.4 Heading
Just like the table of contents, headings help the article be more systematic and scientific. In particular, many people have the habit of skimming, so headings will help readers cover all the main information without spending too much time. Depending on the needs and information provided, articles will have different numbers of H tags.
But the function of headings is the same. H1 represents the title, the remaining H tags will add meaning to the main H.
1.5 Content
Regarding the content of standard SEO articles, you will need to pay attention to the following issues:
– Number of words: Usually, the longer the article, the higher the rating. Because Google will think that these are articles that share useful information to serve users’ search needs. An article of 1500 words or more will achieve the best SEO results. However, in many cases you do not need to write so long. You just need to research and try to write longer than your competitors.
– Keyword density: You must insert a reasonable number of keywords (2-5% density). If you insert too many keywords, it can easily reduce the credibility of the website. In addition to the main keyword, you can choose additional words with the same meaning so that the article does not repeat words. Note, keywords should not be concentrated in a single paragraph.
– Regarding sentences: Limit the use of sentences that are too long. Prioritize writing concisely, using many simple sentences.
– Avoid duplication (plagiarism): Duplicate content is a big no-no for standard SEO articles. Although Google does not have regulations to penalize this error, if you violate it, it will greatly affect the quality of the website. If the article has a duplicate rate of more than 50%, it will not be suggested by Google, making it difficult for your website to reach users.
– Image SEO: Optimizing images also contributes to improving the quality of your website. It helps your website or article easily reach the top of Google Image search.
2. Requirements
2.1. Comprehend the problem
This is a must when writing standard SEO articles. The writer himself must be the one who understands the content best, knows what he is writing, and who he is writing for. Because if you don’t clearly understand the information you want to convey, readers won’t be able to understand and find the content they need. Before writing an article, put yourself in the user’s position to understand them better and find a suitable solution.
2.2. Voice
Depending on the field and different readers, there will be different voices. Therefore, you must clearly determine who your target audience is to have appropriate writing and addressing methods. For example: If you want to write sharing articles, you can use a fun, witty tone to create interest for readers.
On the contrary, if your articles are highly subject and aimed at highly educated audiences, you should write in a serious tone.
2.3. Information
With all articles, content is always the top concern. You must ensure the information is accurate, has high value and answers users’ search questions. In particular, the content of the article must be unique and must not violate plagiarism.
III. How to write standard SEO articles
1. Keyword research
The first and most important thing you must do is keyword research. This will help you clearly understand the needs, thereby meeting exactly what the user needs. You can research keywords in two ways.
1.1. Search on google
Google is the fastest and most effective way for you to check keywords. The operation is also very simple. In the Google search box, enter keywords. Then, scroll down to the bottom of the page to select the keywords you want.
1.2. Use Ahrefs
– Step 1: Enter the keyword you want to search on Google.
– Step 2: Copy the URLs of the top 3 articles and copy them to Ahrefs
– Step 3: Select Organic Keywords to check keywords
Ahrefs will then display the keywords that are ranking at the top. You can choose these keywords to build articles.
2. Optimize articles for SEO standards
2.1. Optimize URL/Slug
URL is understood as the address of a resource. It can lead to an HTML page, CSS, PDF file,… In particular, your URL must be unique and understandable to users and Google.
– Insert main keyword in URL
– Short, easy to remember, easy to understand
2.2. Optimize H1
– H1 content should not coincide with the title of the article
– Maximum 70 characters
– H1 should contain keywords with high search volume (from 2nd or higher)
– H1 is unique, there should only be 1 H1 in the article
– The main keyword needs to be placed at the beginning of H1 and use strong adjectives to attract readers.
2.3. Optimize headings (H2, H3,…)
– An article should have more H2, H3,… to add more content as well as ensure depth for the article.
– The H2 adds meaning to the H1. Similarly, H3 clarifies the meaning of H2
– H tags should be bold and contain keywords
2.4. Meta optimization
– Meta must be written concisely, easily understood and summarize the main content of the article.
– Meta should be written in about 120 characters to be fully displayed and suitable for all screen interfaces.
– Provide useful information to readers
2.5. Optimize images
Currently, the trend of searching by image is also quite popular. Therefore, optimizing images will bring a large amount of traffic to your website. Some things to keep in mind when optimizing images:
– Save the image in JPG format and the image description is written without diacritics
– Do not choose photos with copyright claims or photos of your competitors.
– The number of images inserted will depend on the length of the article. Normally, about 300 words an image will be inserted.
3. Keyword chain
An SEO standard article with tight content will have a reasonable arrangement and keyword insertion. To check this problem, you can use SEOquake or Yoast SEO. If the result is that the main keyword is at the top of the list, then your article has a standard keyword density (in the range of 1-3%).
4. Optimize Internal Link, External Link
These are also two extremely important factors in writing standard SEO articles. Internal Link (internal link) helps transition between two different pages within the same website. It helps viewers as well as search engines understand your website layout better. From there, it gives users the best experience and easily increases rankings on Google
External Link is an external link between two different websites on the Internet. It helps Google understand the content and evaluate the authority of your website. The more quality and trustworthy links your article has, the higher its ranking will be.
Nowadays, SEO techniques are essential and are the deciding factor in the quality of a website. Therefore, you need to firmly grasp the basic knowledge when writing standard SEO articles to increase competitiveness with competitors.
